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Price and Taste of Sparkling Wines under Pressure in International Markets
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Description
Sparkling wine has held a prominent position among wines traded internationally over the past several years. Since at least 2017, global exports of sparkling wines have surpassed all other wine categories, demonstrating positive growth rates in terms of volume and experiencing more rapid value growth than any other type of wine.
Despite this impressive performance, the sector has not remained immune to the broader challenges currently affecting wine consumption and trade. Since the end of 2021, a period marked by crisis in the wine industry, sparkling wine sales have also begun to feel the impact, with pressures influencing overall market dynamics.
Examining the category's performance reveals the significant roles played by the three leading producers: France, Italy, and Spain. Analysing the evolution of the top global markets for sparkling wine allows us to identify key factors that have shaped previous trends. These insights also provide guidance for exploring potential future developments, particularly regarding price movements and evolving consumer tastes in the sparkling wine sector.