Italian sparkling wines: sensory identity and consumer perception
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Description
Italian sparkling wines hold a distinctive place in the global wine landscape, standing out for their unique sensory identity and strong consumer appeal. This presentation will explore the key sensory characteristics that define Italian sparkling wines, comparing them to other sparkling wine styles worldwide. By analyzing factors such as aromatic profile, taste, and mouthfeel sensations, the sensory properties that differentiate Italian sparkling wines and contribute to their international recognition will be highlighted.
Furthermore, the drivers of consumer preference will be examined, focusing on aspects such as cultural background, market trends, and contextual factors. Insights from consumer studies will be discussed to understand the factors behind the success of these wines and their positioning in the global market.
This talk aims to provide a comprehensive understanding of the elements that shape the perception, acceptance, and commercial appeal of Italian sparkling wines in an increasingly competitive international context.
